Facial Recognition Billboards

Decentralized
Digital Billboards

The world's first facial recognition digital billboard on the blockchain







Total Raised: 24,770 ETH (Equiv.)



DOOH tokens can be purchased
on these exchanges:



Digital Out-of-home Advertising Tokens
Bidooh ICO rating Bidooh ICO rating Bidooh ICO rating




From App to Screen in 60 Seconds

Design an advert on your mobile or laptop, choose a digital billboard to advertise on, set your daily budget and hit submit.
We'll then approve your ad and you'll get feedback on your adverts being displayed and who's seeing them in real-time

Bidooh platform on mobile devices
Facial Recognition Digital Billboards

What is Bidooh?

Bidooh delivers targeted advertising based on who you are and what you wear. Bidooh displays the right message to the right person at the right time, all controlled from an app in real time.



Bidooh has developed its own intelligent and automated digital billboard advertising platform built in the cloud that will leverage blockchain technology to address each of these challenges and more. Now, for the first time, advertisers, publishers and consumers can all benefit from a truly global and accessible digital advertising platform. We call it Decentralized Digital Billboards.


Developed, proven and already at minimum viable product (MVP) stage and live on bidooh.com, the Bidooh platform enables advertisers to buy, upload and manage their own digital advertising in 10 second increments on any Bidooh supported publisher billboard screen anywhere in the world. Using either desktop or mobile devices, advertisers will be able to accomplish this process in minutes, not days or weeks.


The Problem

The global billboard (OOH) market is currently worth around $34.8bn per annum. Exciting as this is, the market suffers from historic challenges impacting advertisers, publishers and consumers alike. The most often criticized are; costs borne by advertisers due to too many middlemen; misleading information of targeting efficiency; slow speed to market; and ease of fraud.


The Solution

Bidooh has developed its own intelligent and automated digital billboard advertising platform built in the cloud that will leverage blockchain technology to address each of these challenges and more. Now, for the first time, advertisers, publishers and consumers can all benefit from a truly global and accessible digital advertising platform.


Facial Recognition Billboards

"This is the future of
advertising"

His Royal Highness, Prince Andrew,
Windsor Castle, [email protected]



Existing Partnerships

Partners are a key component to our growth strategy. By making it easy for partners to deploy new screens or integrate existing billboards using the Bidooh box, our global network continues to grow daily.

Facial Recognition Billboards

DOOH Tokenomics


Token Type: ERC20

KYC Required: Yes

Min/Max Personal Cap: $100/no limit

Payment Methods: Ethereum, Bitcoin, Litecoin, Bitcoin Cash, Stellar Lumens

Excluded Countries: China & USA

Token Distribution

Bidooh has allocated 70% of the tokens for the token sale. 15% of the tokens are being held in reserve to be used for bounty programs, air-drops, partnerships and other promotional activities. The remaining 15% will be allocated to Bidooh’s team and advisors.

Each time the advert associated with a transaction has an actionable event, such as being successfully scheduled, triggered for display, displayed and viewed by a person(s), the relevant data points and metrics are stored against the transaction and stored on the blockchain.


Facial Recognition Billboards

"This is like the Pokemon of advertising"

Max Keiser - Broadcaster, Film-Maker, Partner in Crypto
VC Fund @HeisenbergCap



YouTube Reviews

Here's what the community on YouTube have been saying.




In The News

Recent press coverage about Bidooh and the Digital Billboard Platform.


How Bidooh Works

Bidooh is an end-to-end solution that makes digital billboard advertising simple and accessible to all.

Any advertiser can simply download the Bidooh app (or visit the Bidooh portal), create an advert, choose a location, set a budget and press the Publish button. Their advert then goes through a lightning-fast approval process and is uploaded to their selected screen in real-time.

Bidooh screens can be deployed and installed as a complete all-in-one solution to any publisher location and are immediately part of the Bidooh global advertising network.

Existing screen owners simply need to plug in one of our ‘Bidooh boxes’ to their existing screens (via HDMI) to become a part of the platform. Advertisers and media agencies can then access and publish adverts on those screens within seconds of joining.

Facial Recognition Billboards

Intelligent Demographics

Using demographics, advertisers can choose from a wide range of factors, such as what age and gender they want to target with adverts to ensure that marketing reaches the right audience.


  • Age
  • Gender
  • Beard/moustache
  • Sunglasses/glasses
  • Number of visits
  • Visit duration
  • Brand recognition
  • Colours
  • Hair colour

  • Clothing colour
  • Value per visit
  • Average dwell time
  • Stores visited
  • Group type
  • Height
  • Body shape
  • Ethnicity
  • Emotion

Products & Software


Freestanding
Digital
Displays

Bidooh’s current platform, which is live and in use, is a turnkey advertising management platform which allows you to add screens to your network instantly, giving you full management functionality of screens in all of your locations. Bidooh’s smart advertising platform enables advertisers to instantly create, publish and pay for an advert in real-time.

The Bidooh AdPaaS (Advertising Platform as a Service) platform connects Advertising content players fitted with additional hardware (such as cameras, and other sensors) to fetch content from a centralized advertising creative content store and play them on a local screen.



From App to Screen in 60 Seconds


As easy as...


Choose Style

Give your advert a name then select your advert design. You can create text/image-based ads or opt for an image only.



Upload Image

Depending on your chosen screen, you can upload either landscape (1920 x 1080) or portrait (1080 x 1920) images.



Edit & Preview

Upload a logo, add text and additional formatting then preview your work. You can even copy your ad to create alternatives later.



Choose Location

Decide where you want your add to be placed. Select either a single and multiple locations depending on your campaign.



Demographics

Choose when your ad will run, as well as selecting the target audience criteria, such as age, gender, features etc.



Set a budget

Finally, set your daily campaign budget and pay options. Your advert is then be forwarded to Bidooh for approval.



Go Live!

That’s it. Your advert is running on your chosen screen with your selected preferences.


No Fuss Management

Managing your account is a breeze.
Our easy to use portal dashboard gives you full control and visibility in real-time of your campaign data.
Our portal is accessible from PC’s, tablets and mobiles, so you’ll never be too far from your data.





Management Dashboard





Demographics: Age





Demographics: Appearance

You can select any date range to analyse specific demographics such as appearance, age gender, beard/moustache, emotion, glasses/sunglasses. Future options will include: number of visits, visit duration, brand recognition, colors, hair color.





Demographics: Footfall

Future options will include: number of visits, visit You can track and report on footfall based upon the number of visitors that pass the screens. Bidooh cameras capture footfall impressions up to 7m away from the screen.




Plug & Play

Where existing screens and infrastructure already exist, an easy to install, low-cost Bidooh Box can be provisioned, utilising HDMI connectivity to the unit. Designed for resilience, the Bidooh Box will play locally stored adverts and capture anonymised data even if the connection to the network is lost.


Facial Recognition Billboards

We provide a wide range of integrated solutions and standalone screens to cater for most, if not all, digital advertising environments.
Full details are available on request.

To learn more about our products and software solutions for existing signage infrastructure, contact one of our team for details.

Get in Touch


Roadmap

Bidooh’s Blockchain for the Bidooh Token is about to begin active development. Here is our roadmap overview.

  • Q1 2018

    • Deploy MVP of Bidooh Web Platform v1.0
    • Write ERC20 smart contract code
    • Audit smart contract code

  • Q2 2018

    • Deploy MVP of Bidooh Web Platform v1.1
    • Video support with 10 second intervals
    • Build alpha advertiser Bidooh iOS app v1.0
    • Build network capability for global scalability with languages and currency support

  • Q3 2018

    • Deploy Bidooh Web Platform v1.2
    • Location specific stats, age and gender breakdown
    • Screen utilization stats
    • Personalized targeting to age & gender
    • Deploy ERC20 Smart Contract

  • Q4 2018

    • Deploy Bidooh Web Platform v1.3
    • Media Agency support with tiered account
    • Advanced ad scheduling for future bookings
    • Build beta advertiser Bidooh iOS app v1.1

  • Q1/Q2 2019

    • Deploy Bidooh Web Platform v1.4
    • Systemwide Bug fixes
    • Pre-pay billing implementation
    • Post-pay for agencies
    • Android player update
    • Larger filesize upload support
    • Performance updates
    • AI facial recognition reporting module.

  • Q3/Q4 2019

    • Closed networks implementation
    • Multi-user level controls
    • Automated Approvals
    • Whitelabel Functionality – Co-branded Portal
    • Device based reporting
    • Demographic Targeting Only Ads

  • Q1/Q2 2020

    • Prototyping blockchain integration – advert impression displays and views stored to the blockchain
    • Release Bidooh Web Platform v1.5
    • Blockchain Enabled version
    • Release advertiser Bidooh iOS app v1.2
    • Release advertiser Bidooh Android app v1.0
    • Release consumer Android and iOS v1.0 apps for earning tokens on the go
    • Freelancer community integration iOS & Android SDKs for billboard proximity detection to target adverts based on public social media feed posts
    • Clothing brand recognition targeting
    • Align all app version features
    • Live video broadcast
    • QR Codes to purchase products at screen

  • Q3/Q4 2020

    • Real-time machine-learning based automated bidding, surge pricing, dynamic campaign delivery
    • Vehicle recognition-based targeting for large format outdoor screens

An Investment of
Michael Edelson


Michael Edelson

Michael Edelson is a non-executive director of Manchester United F.C.
Michael is an angel investor, venture capitalist and philanthropist who has been instrumental in creating numerous cash shell companies on both AIM and PLUS.

Source: Wikipedia

Read more...


Award-Winning
[email protected] Winners



Bidooh's founders have won many awards for innovation including Pitch at the Palace which was organized by HRH Prince Andrew in London at St James’s Palace and attended by Her Majesty The Queen. The founders were invited to Windsor Castle where HRH Prince Andrew announced, “this is what the audience voted for last night, this is the future of advertising”.








With Michael’s help, they started to assemble a team of experts and discovered the problems that exist within the billboard market. A $34.8bn market that’s still booked over the phone, time consuming, resource heavy and cost prohibitive.
This needed to be fixed.

They imagined being able to book advertising space on digital screens to be as simple as ordering an Uber and priced as flexible as Google Adwords. It would mean any business can buy advertising on digital screens in real-time, opening up the world of digital screens to every small business.

Meet the Team

Our team includes a good mixture of business, technology and sales experience.

Michael Edelson

Chairman

Michael Edelson

Michael Edelson

Chairman

A long term (35 years) non-executive director of Manchester United F.C. He is an angel investor, venture capitalist, businessman and philanthropist who has been instrumental in floating numerous companies on both AIM and PLUS.

Abdul Alim

Co-founder - CEO

Abdul Alim

Abdul Alim

Co-founder - CEO

Ex local government and Internet security consultant worked as a Technical Consultant at Capita Plc which is one of the UK’s biggest government contractors. Was part of the team that built and managed large-scale payment platforms collecting $1.4bn of monthly payments including TfL (Transport for London) Congestion Charging System, BBC TV Licensing and 220 local government payment platforms.

Shaz Mughal

Co-founder - CPO

Shaz Mughal

Shaz Mughal

Co-founder - CPO

Blockchain developer, ex consultant and full-stack software dev at BBC, NHS & JD Williams. Built hyper-scalable enterprise and mobile platforms. Built the MVP from the ground up.

Garry Partington

Chief Technology Officer

Garry Partington

Garry Partington

Chief Technology Officer

A seasoned business leader and entrepreneur, working across Media, Media Research, Crypto and Technology businesses, and advertising. Delivering successful world leading products to market across all sectors.

Paul Althasen

Non-Executive Director, Investor

Paul Althasen

Paul Althasen

Non-Executive Director, Investor

Served as Executive Vice President of Euronet Worldwide Inc. until 2012. Also served as Executive Vice President and Joint Managing Director of E-pay Ltd subsequent to Euronet's acquisition. Currently serves on the board of Euronet Worldwide as Non-Executive Director.

Howard Simms

Non-Executive Director, Investor

Howard Simms

Howard Simms

Non-Executive Director, Investor

Educated at Leeds and Oxford University, Howard is the CEO of Apadmi Ventures with more than 15 years’ experience in the tech industry.

Hannah Eames

Chief Financial Officer

Hannah Eames

Hannah Eames

Chief Financial Officer

A chartered accountant with 15+ years experience in industry, Hannah has worked in marketing and advertising all of her career. From tech PR to one of the UK's leading integrated marketing communications agencies, Hannah brings a wealth of experience with her finance cap on. Hannah is responsible for the financial management and strategy of the business.

Graeme Hughes

Commercial Director

Graeme Hughes

Graeme Hughes

Commercial Director

An experienced OOH director and sales leader. Ex JCDecaux and ClearChannel which are the largest digital screen owners in the UK. Previously Commercial Director at Titan, Regional Director at Primesight for 10 years, responsible for Sales, Operations and Development.

Vicki Simms

Operations Director

Vicki Simmsm

Vicki Simms

Operations Director

Previously Head of Customer Sales, Service and Multimedia at Avios, and Head of Operations at AirMiles. Perfectly placed to help manage our token community.

Torgeir Hoff

Group Treasurer

Torgeir Hoff

Torgeir Hoff

Group Treasurer

A Senior finance & treasury professional, that is always taking continuing professional development seriously. Entrepreneur, BlockChain enthusiast, providing creative solutions to any employer or client.

Simon Murphy

Chief Compliance Officer

Simon Murphy

Simon Murphy

Chief Compliance Officer

Simon brings 15 years+ experience in regulated UK consumer banking & provides International finance solutions for HNWIs / Companies & Trusts worldwide. Simon is based in Gibraltar which is fast becoming a leading regulatory hub for blockchain ventures and he provides consultancy to ICOs on compliance & banking functions.

Darko Ban

Business Development Director

Darko Ban

Darko Ban

Business Development Director

Technology enthusiast and Bidooh believer who has spent his entire professional career within IT industry. 10 years at IBM holding various leadership roles, including account management, crisis management and business development. Currently taking part in expanding the world’s most advance DOOH technology.

Adam Rowland

Advertising Manager

Adam Rowland

Adam Rowland

Advertising Manager

Adam heads up Client side advertising throughout the UK. Previous experience with Shopping Mall Media and Yell, focusing on our advertising customer acquisition.

Bren Adams

Digital Marketing Manager

Bren Adams

Bren Adams

Digital Marketing Manager

With 20 years experience in the IT & digital transformation industries, Bren has learnt his trade-craft at organisations such as British Telecom and Block. He also consults and advises a number of upcoming digital start-ups.

Muhammad Monsur Ali

Web Development

Muhammad Monsur Ali

Muhammad Monsur Ali

Web Development

With experience in branding, web design and development, he has previously worked with digital start-ups and helped develop e-commerce businesses.

Lamaan Ball

Web Development

Lamaan Ball

Lamaan Ball

Web Development

Over 15 years in professional software development, Lamaan Ball has full lifecycle experience on multiple and varied projects with roles involving team leading, mentoring, technical architecture, requirements gathering, negotiation with clients, UML designs at all levels and programming.

Lesley Jones

Bookeeper

Lesley Jones

Lesley Jones

Bookeeper

Obtained my diploma in Accounting in 1989 and graduated from Bolton University in 1999. Work experience included DTE Bury, Bunzl Plastics and Crowe Clerk Whitehill. For the past 18 years I have been working directly with Michael Edelson.

Janet Hodcroft

Office Manager

Janet Hodcroft

Janet Hodcroft

Office Manager

Janet runs the busy Bidooh office, keeping the day to day operations as stress free as possible. Her experience and talents cover many disciplines including bid management, project management, event management and marketing.

Roy Haycock

Technician

Roy Haycock

Roy Haycock

Technician

Roy has worked alongside Michael Edelson for the past 20+ years . He also assists the technical team in support matters and 1st line troubleshooting

Apadmi

Outsource Development Team

Apadmi

Apadmi

Outsource Development Team

Apadmi’s extensive design and development team provide skills overlay and software expertise to complement Bidooh’s in-house experts.



Advisors

The experienced board and management team have also brought on some advisors to supplement the experience.

Michelle Cowan

Sales Strategist

Michelle Cowan

Michelle Cowan

Sales Strategist

20+ years between Apple and Cisco as Account Manager and Client Director. Michelle is heading the global growth strategy for Bidooh.

Omar Rahim

Advisor

Omar Rahim

Omar Rahim

Advisor

Omar has spent the last 12 years in the energy trading space throughout Europe for some of the largest energy companies in the world including Engie and Vattenfall before co-founding Energi Mine in the UK and taking that forward to a successful ICO.

Marcus Hadfield

Advisor

Marcus Hadfield

Marcus Hadfield

Advisor

Marcus was a Managing Partner at McCann Worldgroup. He has eighteen years experience in advertising and marketing agencies, with clients including Expedia, Costa Coffee, American Airlines, Aldi, World Vision and Argos.

John Townsend

Advisor

John Townsend

John Townsend

Advisor

John brings 30 years of financial experience to the team. With a background in Corporate Strategy gained from large “Big 4” firms such as Deloitte, he is responsible for the financial planning of the company.A Chartered Accountant by trade, John has managed the financial affairs of companies and HNWIs across the globe. John recently supported a $15M ICO which completed its public offering in under 2 hours.

Leona Son

Advisor

Leona Son

Leona Son

Advisor

COO at Synco and ChainB Crypto Exchange. Leona has been involved in leading more than 10 ICO investments including ICON and MedicalChain.

Tyler Sanford

Advisor

Tyler Sanford

Tyler Sanford

Advisor

7 years of experience working with successful Tech-Startups in marketing and sales roles has allowed me to use those experiences and apply them to blockchain technology and ICOs. My passion is helping new and existing businesses surpass their goals and deliver successful projects. I'm driven by overcoming challenges in new and innovate ways. I believe it's my job to take your vision, help it grow, and maximize results.

Partners


Need help buying tokens? Get in touch




Address: Bidooh (Gibraltar) Limited,
57/63 Line Wall Road,
Gibraltar

Call: +44 161 808 0230

E-Mail: [email protected]